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How to Score Better Ads Using Creative AI with Ben Jones
In a world saturated with content, the difference between a global hit and a digital ghost is creative that's backed by data. We sit down with Ben Jones to explore how AI doesnโt replace the "soul" of an ad but finally gives us the tools to measure why it works.
๐ง๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐
๐๐ฒ๐ป ๐๐ผ๐ป๐ฒ๐, the Founder and CEO of ๐ฆ๐๐ป๐ฑ๐ผ๐ด๐, is leading a shift in how brands think about creative. With a background that spans global leadership for brands like Apple and Disney, Ben now focuses on the intersection of human artistry and machine precision. Through Sundogs, heโs helping brands like LโOrรฉal and Google unlearn traditional advertising to embrace a creator-first model. By using AI-driven diagnostics to score video content, Ben is proving that the future of work isn't about human vs. machineโitโs about how machines can help us understand what makes us human.
๐ฌ๐ผ๐๐ฟ ๐ฅ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ฒ๐๐ ๐ฅ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ
โข ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ต๐ฒ ๐๐๐ฏ๐ฟ๐ถ๐ฑ ๐ ๐ผ๐ฑ๐ฒ๐น: Combine raw human creativity with AI diagnostic scoring to reduce risk in creative decisions
โข ๐จ๐ป๐น๐ฒ๐ฎ๐ฟ๐ป ๐ง๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฑ ๐๐ฎ๐ฏ๐ถ๐๐: Find out why the biggest brands are moving away from "polished" ads toward high-performing creator content.
โข ๐ฆ๐ฐ๐ฎ๐น๐ฒ ๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐ผ๐๐ถ๐ป๐ด ๐ฆ๐ผ๐๐น: Use AI to analyze thousands of creative variables without stripping away the authentic voice of the creator.
โข ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ถ๐ฎ๐ด๐ป๐ผ๐๐๐ถ๐ฐ๐: Shift your focus from "did this work?" to "why did this work?" using Sundogs' AI-driven insights.
โข ๐๐ฑ๐ผ๐ฝ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ ๐ ๐ถ๐ป๐ฑ๐๐ฒ๐: See why the most human content often requires the most sophisticated AI to optimize at scale.
๐ง๐ต๐ฒ ๐ง๐ผ๐ผ๐น๐ธ๐ถ๐
โข ๐ฆ๐๐ป๐ฑ๐ผ๐ด๐: https://sundogs.io/
โข ๐๐ผ๐ปn๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฒ๐ป: https://www.linkedin.com/in/iambenjones/
โข ๐๐ฒ๐ฒ๐ฝ ๐๐ถ๐๐ฒ: Forbes: How LโOrรฉal Unlearned Advertising (https://www.forbes.com/sites/jamiegut...)
โข ๐ฆ๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ ๐๐: https://she-leads-ai.mn.co/
โข ๐๐ ๐ฆ๐ฎ๐น๐ผ๐ป: https://aisalon.mn.co/
โข ๐ง๐ต๐ฒ ๐๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ฒ๐๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ: https://ruready4ai.com/
๐๐ถ๐ธ๐ฒ, ๐ฆ๐ต๐ฎ๐ฟ๐ฒ, ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ
Catch a new episode of The AI Readiness Project every Wednesday at 3pm (PST), co-hosted by Anne Murphy of She Leads AI and Kyle Shannon of The AI Salon. Want to meet others navigating this new terrain with humor and humanity? Visit The AI Salon or She Leads AI to find your people.
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By Anne Murphy and Kyle ShannonIn a world saturated with content, the difference between a global hit and a digital ghost is creative that's backed by data. We sit down with Ben Jones to explore how AI doesnโt replace the "soul" of an ad but finally gives us the tools to measure why it works.
๐ง๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐
๐๐ฒ๐ป ๐๐ผ๐ป๐ฒ๐, the Founder and CEO of ๐ฆ๐๐ป๐ฑ๐ผ๐ด๐, is leading a shift in how brands think about creative. With a background that spans global leadership for brands like Apple and Disney, Ben now focuses on the intersection of human artistry and machine precision. Through Sundogs, heโs helping brands like LโOrรฉal and Google unlearn traditional advertising to embrace a creator-first model. By using AI-driven diagnostics to score video content, Ben is proving that the future of work isn't about human vs. machineโitโs about how machines can help us understand what makes us human.
๐ฌ๐ผ๐๐ฟ ๐ฅ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ฒ๐๐ ๐ฅ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ
โข ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ต๐ฒ ๐๐๐ฏ๐ฟ๐ถ๐ฑ ๐ ๐ผ๐ฑ๐ฒ๐น: Combine raw human creativity with AI diagnostic scoring to reduce risk in creative decisions
โข ๐จ๐ป๐น๐ฒ๐ฎ๐ฟ๐ป ๐ง๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฑ ๐๐ฎ๐ฏ๐ถ๐๐: Find out why the biggest brands are moving away from "polished" ads toward high-performing creator content.
โข ๐ฆ๐ฐ๐ฎ๐น๐ฒ ๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐ผ๐๐ถ๐ป๐ด ๐ฆ๐ผ๐๐น: Use AI to analyze thousands of creative variables without stripping away the authentic voice of the creator.
โข ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ถ๐ฎ๐ด๐ป๐ผ๐๐๐ถ๐ฐ๐: Shift your focus from "did this work?" to "why did this work?" using Sundogs' AI-driven insights.
โข ๐๐ฑ๐ผ๐ฝ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ ๐ ๐ถ๐ป๐ฑ๐๐ฒ๐: See why the most human content often requires the most sophisticated AI to optimize at scale.
๐ง๐ต๐ฒ ๐ง๐ผ๐ผ๐น๐ธ๐ถ๐
โข ๐ฆ๐๐ป๐ฑ๐ผ๐ด๐: https://sundogs.io/
โข ๐๐ผ๐ปn๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฒ๐ป: https://www.linkedin.com/in/iambenjones/
โข ๐๐ฒ๐ฒ๐ฝ ๐๐ถ๐๐ฒ: Forbes: How LโOrรฉal Unlearned Advertising (https://www.forbes.com/sites/jamiegut...)
โข ๐ฆ๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ ๐๐: https://she-leads-ai.mn.co/
โข ๐๐ ๐ฆ๐ฎ๐น๐ผ๐ป: https://aisalon.mn.co/
โข ๐ง๐ต๐ฒ ๐๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ฒ๐๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ: https://ruready4ai.com/
๐๐ถ๐ธ๐ฒ, ๐ฆ๐ต๐ฎ๐ฟ๐ฒ, ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ
Catch a new episode of The AI Readiness Project every Wednesday at 3pm (PST), co-hosted by Anne Murphy of She Leads AI and Kyle Shannon of The AI Salon. Want to meet others navigating this new terrain with humor and humanity? Visit The AI Salon or She Leads AI to find your people.