Gamification. It’s a word you’ve probably been hearing a lot in the business world lately. But have you taken steps to implement it into your exhibit marketing? Today’s guest expert is Samuel J. Smith from Interactive Meeting Technology, LLC. Scroll down to listen as he not only explains what gamification is, but also gives you insights on: How adding a game element in your booth can motivate attendees Why it works for any size booth space (with examples) What kinds of games work best depending on your desired outcome How show organizers can add gamification elements Samuel J. Smith is