Comms Minute

How To Segment Complex Employee Audiences | Abhijit Shanker


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What are the key factors to consider when segmenting employee audiences in large, complex organizations?
In this episode, Mike Klein is hosting New York-based consultant and author Abhijit Shanker. Abhijit was Chief of Communications at UNICEF from 2008 to 2019, and today he shares how he managed to communicate effectively to an audience of more than 50.000 employees, based out of 192 countries.
If you are looking for a reliable communication platform to help you reach all your employees with targeted communications, check out Smarp: https://smarp.com/.
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Comms MinuteBy Smarp