👉  Use the RFM model

👉  Segmenting your list is based on transactions

👉  How they buy and how much they spend?

👉  Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently

👉  Frequency: A multi-buyer who bought more than once is also more valuable

👉  Money: How much did they spend?

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

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🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn