Some products and services almost sell themselves. But what if your business is all about something a little harder to promote? How do you turn things like plumbing, insurance or health and safety from something boring to something people actually want?

It just so happens the best person for this topic is our co-host's ex-wife. Tracy Lawrence has 20 years experience coming up with creative ideas to promote the not so sexy stuff. We find out how it's possible to sell anything, how Tracy does it and she shares some amazing examples of how the big boys get it right.

We also reveal details of our first competition. Giving you the chance to win £500 worth of marketing products for your business.

We hope you enjoy the episode. Please follow or subscribe, send us some feedback and connect with us on Facebook, Instagram, LinkedIn. Just search for Big Little Business Show. You can also find our Big Little Coffee Club on Clubhouse every weekday morning at 11gmt.

The Big Little Business Club We decided that giving you all this expert advice each week isn't enough. What if there was a place where you could connect with all the experts we have on the show, learn more from them, ask questions and strike up conversations? So that's what we've done. We've gathered all of our previous guests from around the globe to help you for free. Every single guest who has appeared on our show will now be available in one place to share more of their invaluable knowledge and answer your questions so that you can survive this second lockdown and thrive in the future. You can join the Big Little Business Club for free right now. Just click here.

 

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