Do you know what role your business plays in your life? Building a business is like building a safety net; not only can you build your financial freedom, but you can also change your life and the lives of the people around you while having fun and enjoying yourself. Today we’ll be talking to Marcelo De Fuentes. He started his own market research company after getting laid off in the 1990s. He’s going to talk to us about how he built the company and how he sold it. We’ll also discuss what Marcelo’s life was like post-sale. Sit back, relax, and enjoy the insight that Marcelo shares.

Altruism and business go together far better than most of us realize. As entrepreneurs, we’re often so focused on getting our business up and running and performing well that we don’t stop to think about the impact we’re having on our community, or the world at large. Is it our responsibility to do so? Marcelo De Fuentes argues that yes, it is, particularly as we look to the future.

However, Marcelo assures us we can still have good profit margins while creating a more positive work and living environment.

You’ve noticed that market gap and have built a bespoke business which perfectly fills that niche. Good for you! But are your employees happy? Do you have a good ecological impact? How big is your carbon footprint? What are you doing to further the society around which you’ve built your business?

Let’s not get too crazy, here, by trying to tackle all these points. Instead, we’ll look at the impact Marcelo’s business model had on his business and how that is now applying to his newest venture, Fundary, and what that company is enabling an entire country to do.

We’ve heard this before: company culture and employee happiness is tantamount to business success. We’ve studied why, we have entire departments devoted to securing a functioning workplace and we even acknowledge that most people prefer companies that offer bonuses and benefits.</