Sales Babble

How To Sell a Fine Dining Experience with Tony DeSalvo #62


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How To Sell a Fine Dining Experience
In this episode we visit Moe’s Cantina in Chicago IL.  Moe’s Cantina is  fatastic restaurant famous for it’s fusion of Latin American and Brazilian cuisines.  My host and our guest is Tony DeSalvo, Vice President of day to day operation at  Moe’s Cantina, John Barleycorn and the Old Crow Smokehouse.
Today we talk about how to sell a fine dining experience and how it’s more that just great food, great service, cleanliness, or great hospitality. It’s actually all of these aspects working in harmony.
 
The Big Four
Tony believes a terrific dining experience is built upon:

* Incredible hospitality
* Amazing food and beverage
* Unwavering cleanliness and sanitation
* Superior speed of service

The Wait Staff and Sales
Tony believes the Wait Staff are the front line of the dining experience.  Great waitstaff demand:

* Training
* Role playing
* Selling a specials
* Giving people what they want

La Flaca Margarita
He noted that many people want to be told what is great and told what to eat. They are visiting a restaurant for the first time they want to experience what makes it unique.
As an example, Tony did a great job selling me a La Flaca Margarita
A great server is able to sell without being pushy. Their primary focus is for you to have a great dining experience.
Key Takeaway
You have to engage with your customers
The Golden Rule
Do onto others as they would do onto you
The Platinum Rule (attributed to Tony Alessandra)
 
Do onto others as they would want you to do onto them.
 
Name on Social Media
Website  for the Restaurants
John Barleycorn
Moe’s Cantina
Old Crow Smokehouse
Facebook – Moe’s Cantina Facebook Page

LinkedIn – Tony DeSalvo
 
Twitter @tony_desalvo3
 
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