Whether you are in business or not, selling is an essential skill. All of us use it every single day to win people over to our way of thinking. You use sales when you convince your teacher to give you an extension on your assignment. You use sales when you convince your parents to let you go out with friends. You even use sales when you persuade another person to date you! In this episode, I share a principle that my godfather taught me that totally changed the way I view sales. 

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