Novel Marketing

How to Sell Books Directly to Readers with Joanna Penn

10.11.2023 - By Thomas Umstattd Jr.Play

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"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.

But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.

If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.

But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.

Joanna tells us:how buyer behavior has changedwhich web store tools work best for certain authorshow all book formats can be easily delivered to readershow to create beautiful editionsWith the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."

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