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How to Sell Cyber and Have Fun Doing It with Matt Koenig, VP of Channel Sales at Nodeware
[email protected] | 212.731.4230 | Book an Appointment Here (34) Madhur Duggar | LinkedIn
Cybersecurity is no longer a “nice-to-have” — it’s essential. But for many MSPs, selling it effectively (and confidently) is still a challenge.
In this episode, I talk with Matthew Koenig, VP of Channel Sales at Nodeware, about how MSPs can position themselves as trusted business partners, not just tech vendors, and make the cyber sales process both effective and enjoyable.
We cover:
🔹 Why the $109B SMB cyber market is the opportunity of the decade
🔹 How to run business-driven Discovery conversations
🔹 What to include in a Security Assessment — and how to present it
🔹 Why bundling your cyber offering beats line-item pricing
🔹 How trust, storytelling, and confidence help you close deals
🔹 Tips for aligning cyber services with compliance and insurance needs
Whether you’re struggling to start the conversation or looking to take your cyber sales to the next level, this episode gives you actionable insights — and shows that selling cyber doesn’t have to be scary.
🎧 Listen now to learn how to sell cyber — and have fun doing it!
Madhur Duggar is a Senior M&A Advisor at Excendio Advisors and focuses on IT Services
Reach out to Madhur at [email protected] or 212.731.4230
Book an Appointment with him on his LinkedIn at (34) Madhur Duggar | LinkedIn
Check out Excendio Advisors and our amazing content at www.excendio.com
Reach out to Matt Koenig on his LinkedIn at (35) Matthew K. Koenig | LinkedIn
www.linkedin.com/in/madhur-duggar
View all episodes
By Madhur[email protected] | 212.731.4230 | Book an Appointment Here (34) Madhur Duggar | LinkedIn
Cybersecurity is no longer a “nice-to-have” — it’s essential. But for many MSPs, selling it effectively (and confidently) is still a challenge.
In this episode, I talk with Matthew Koenig, VP of Channel Sales at Nodeware, about how MSPs can position themselves as trusted business partners, not just tech vendors, and make the cyber sales process both effective and enjoyable.
We cover:
🔹 Why the $109B SMB cyber market is the opportunity of the decade
🔹 How to run business-driven Discovery conversations
🔹 What to include in a Security Assessment — and how to present it
🔹 Why bundling your cyber offering beats line-item pricing
🔹 How trust, storytelling, and confidence help you close deals
🔹 Tips for aligning cyber services with compliance and insurance needs
Whether you’re struggling to start the conversation or looking to take your cyber sales to the next level, this episode gives you actionable insights — and shows that selling cyber doesn’t have to be scary.
🎧 Listen now to learn how to sell cyber — and have fun doing it!
Madhur Duggar is a Senior M&A Advisor at Excendio Advisors and focuses on IT Services
Reach out to Madhur at [email protected] or 212.731.4230
Book an Appointment with him on his LinkedIn at (34) Madhur Duggar | LinkedIn
Check out Excendio Advisors and our amazing content at www.excendio.com
Reach out to Matt Koenig on his LinkedIn at (35) Matthew K. Koenig | LinkedIn
www.linkedin.com/in/madhur-duggar