Multitasking is one of the hardest habits to break for sales professionals. Sales expert Jill Konrath explains how sales prioritization will actually allow you to accomplish more in less time.
Let’s face it sales professionals: You’re addicted to multitasking. Chances are you’re glancing at email notifications and stopping to respond to texts as you read this post. Multitasking is understandable — you’ve got calls to make, meetings to attend, emails to reply to, and 20 other things to do before lunch time — but that doesn’t make it effective. You may think you’re accomplishing more when your brain is going 100 miles per hour, but think again.
As Jill Konrath, author of Snap Selling, Selling to Big Companies, and most recently Agile Selling, explains, multitasking can actually degrade your thinking. It can cause a woman’s IQ to drop 5 points. For men, that rises to a 15-point drop!
In this week’s Labcast, Konrath explains the dangers of multitasking and offers tips for how sales professionals can achieve greater success through sales prioritization.
This Week’s Guest
“If you really want to do less while achieving more you need to be cognizant of what’s getting in the way of it and how we can improve. Paying attention to getting better is the key to enjoying the profession and having maximum success.”
— Jill Konrath, author of Agile Selling
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How to Gain Success by Doing Less
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Key Takeaways
* Multitasking is dangerous: It’s scientifically proven — instead of helping you get more done, multitasking actually makes you dumber.. [4:15]
* Look at your day as 15 minute chunks and then block them out. For example, schedule isolated chunks of time to read your email rather than constantly checking in. [5:30]
* Prioritizing has to always come first. Know your priorities at the beginning of the day so that when you get in the office you know exactly what you should be doing first.[6:30]
* Use applications on your computer to keep you focused. Apps like AntiSocial and BackDrop can work wonders. [10:00]
Transcript
Announcer: This is Labcast, insights and ideas for the expansion stage senior manager. Hosted by OpenView Labs.
CeCe Bazar: Hello everyone and thanks so much for joining us again. This is CeCe Bazar with OpenView Labs and I am joined once again by bestselling author Jill Konrath. Jill, thrilled to have you back.
Jill Konrath: I am delighted to be back one more time.
CeCe: So Jill, we’ve been talking a lot about Agile Selling, your newest book. It came out in late May, and we talked a lot about rapid learning and mindset. And now I have a question that came out of reading this book, but I think a lot of people want the answer too.