If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:

Direct Mail

Personalized URLs (“PURLs”)

Email

SMS

Ringless Voicemail

Social Media

Personalized Landing Pages / Microsites

Then watch this session now.

After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry).

To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including:

— Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious)

— The different ways printers & agencies charge for these services (definitely surprising)

— How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology)

— The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure)

— How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)