The greatest determinant of success in the restaurant industry is your per customer average spend. In this episode, Josh Kopel and Chip Klose take a deep dive into all of the ways that you can convince your customers to spend more and spend more often.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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