What do you do when you sell different offers or services to completely different markets? Maybe you're an education consultant AND a parent advocacy coach. Or you offer strategic consulting to corporations while also coaching individual leaders. How do you build a business that serves both without burning out or confusing your audience?

That's the exact situation my clients Kate and Paige were in. They run IEPractices - an education consultancy that serves schools and school districts with bespoke consulting engagements, while also serving parents and families with advocacy coaching. These are two entirely different buyers with completely different needs.

In under 12 months, they've built a multi-six figure business selling to both markets. And in this episode, I'm interviewing them to break down exactly how they did it.

This episode is perfect for independent consultants who sell multiple offers or services. We break it down into a simple process that will help you land clients consistently across different markets. So much of this comes down to building your audience of buyers and learning how to speak to those buyers - even when one is completely different from the other.

If you're struggling to juggle multiple offers or wondering if it's even possible to serve different markets successfully, this conversation will show you the way.

Ready to scale your revenue and impact?

Join the waitlist for my advanced mastermind, GROW Independent – a 12-month program for building a predictable sales and marketing engine.

Join the waitlist now at: https://www.chrisdonohoecoaching.com/growindependent

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