Denise Zmuda is the Chief Strategy and Client Success Officer at Vorys eControl. With more than 20 years of experience in the U.S. and across the globe, Denise specializes in developing a wide range of channel management strategies. She leads the company's Root Cause Diagnostics and Corrective Action team, which is committed to helping brands with their channel compliance efforts, including stopping unauthorized sales at the source.

Denise also spends significant time quantifying the financial impact of uncontrolled online sales, counseling on the enhancement of channel management efforts, and helping organizations to evolve their distribution and related strategies.

In this episode…

Although the Amazon channel continues to grow everyday, many brands are hesitant to join the marketplace. They see it as a small channel that does not bring in a significant amount of revenue, and therefore choose to ignore it.

However, for brands that decide to take advantage of Amazon's large marketplace and its popularity among online consumers, there is the challenge of disrupting their existing brick-and-mortar channels. This is largely due to the presence of many unauthorized resellers, as well as various channel governance issues. So what should brands do to control their branding, grow their businesses, and increase their revenue—on and off of the Amazon channel?

In this webinar hosted by Buy Box Experts, James Thomson is joined by Denise Zmuda, the Chief Strategy and Client Success Officer at Vorys eControl, to talk about how brands can control their online presence on the Amazon channel. They discuss the common disruptions brands face when deciding to join the marketplace, the framework they can use to create a proper Amazon channel strategy, and the best ways to regain control of their products from unauthorized resellers. Stay tuned.