Digital agency Eword discusses how the world of property marketing has evolved in recent years and lifts the lid on what developers and landlords should, and shouldn’t, be doing to attract residents to their schemes on this episode of the Place North West podcast.

Eword founder Al Mackin and director and head of digital Mariel Rubinstein joined Place North West deputy editor Dan Whelan to run through what, in their experience, makes for a successful and impactful marketing campaign in 2025.

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