That One Idea by WaterBridge Ventures

How to Sell SaaS to Banks for $1.3T Digital Lending Market, with D Venkatesh, CEO of Lentra


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Founded in 2019, Lentra digitizes end-to-end lending processes for banks and NBFCs. The company has empowered 50+ financial institutions in India, including HDFC Bank, ICICI Bank and Tata Mutual Fund, through API-driven modular architecture that creates unique customer experiences, prompts increased access to new client bases, reduces NPAs and improves operational efficiencies.

Lentra's 24/7 platform uptime, ISO 270001 compliance and Zero Trust Security (ZTS) protocols offer guaranteed reliability and minimal turnaround times.

With Lentra's zero-risk, instant-lending solutions, India's topmost financial institutions have already stepped to leapfrog into the future!

DV brings more than three decades of work experience as a successful business leader in the technology domain. He has helped establish Lentra as a trusted technology solution provider to leading banks and financial institutions. Prior to this, DV was a co-founder and board member of Softcell.

As a part of the Encore Entrepreneurs Series, we're delighted to bring DV's experience to our viewers!

Yellow Metal offers gold loan disbursal at your doorstep, primarily operating in Tier II+ towns in South India. Rahul is the Co-founder of Yellow Metal.

Key Moments in the episode:

(00:00): Highlights
(02:10): From Softcell to the accidental birth of Lentra  
(06:18): DV's childhood in Hubli
(09:32): Left to fend for himself, DV joins a TV company
(15:45): Starting Softcell in 1991
(22:10): Scaling Softcell to ₹7Cr of PAT by early 2000s
(26:22): Even B2B sales needs brand building
(28:33): If you sustain for long enough, you'll make money
(30:10): Golden playbook to crack banking partnerships
(36:20): Focus on your first customer, and excel at it
(41:41): That One Idea - Building Lentra
(46:00): Investors not backing DV - a 20-year-old on the inside
(50:20): If you're scared to rewrite your code, don't start a SaaS company
(54:15): Unhelpful advantage - people who run banks are all DV's friends

Relevant Links:

WaterBridge Ventures: https://www.waterbridge.vc/
Lentra: https://lentra.ai/
Yellow Metal: https://www.yellowmetal.co/

LinkedIn Profiles:

D Venkatesh: https://www.linkedin.com/in/dvenkatesh/
Lentra: https://www.linkedin.com/company/lentra/
Rahul Boggaram: https://www.linkedin.com/in/rahulboggaram/
Yellow Metal: https://www.linkedin.com/company/yellowmetal/
WaterBridge Ventures: www.linkedin.com/company/waterbridgeventures

You can also listen to this podcast on
YouTube: https://youtu.be/rG7xGlx2hVM

Disclaimer: The information in this podcast (“Content”) is solely for educational and information purposes. The content does not reflect the views or opinions of WaterBridge Ventures and/or any of its members. The content is not intended to be legal or other expert advice or services and should not be used in place of consultation with appropriate professionals. The content shall not be reproduced, distributed, shared, or relied upon in any manner whatsoever, in whole or part, without prior written permission of WaterBridge Ventures. In no event shall WaterBridge Ventures and/or any of its members be liable for any liability, loss, injury or risk which is incurred or suffered as a direct or indirect result of the use of the contents.

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That One Idea by WaterBridge VenturesBy WaterBridge Ventures