In this episode, I'm joined by mentor and friend Chris E. Ortega. We share insights for heart-centered entrepreneurs, coaches, consultants, healers, or service professionals challenged with selling intangible or digital products.

We also discuss how to create value in saturated industries using knowledge, expertise, and  genuinely helpful insights.

Other topics discussed:

✅ How to create education-based content so rich and insightful that you never have to overtly sell anyone on anything
✅ Why people buy the brand, not the product
✅ Quick tips for heart-based selling including using emotional intelligence, bringing your expertise to the forefront, listening more than talking, and being ultra-transparent about benefits and detractors of your offering - plus telling prospects if you aren’t the best fit for their needs.

➤  Connect with Chris: @ceo_future1 ◦  @freshfpa
➤  Connect with Michael: @new_earth_knowledge ◦ @creatorshipcoaching

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☟𝐂𝐎-𝐂𝐑𝐄𝐀𝐓𝐎𝐑𝐒𝐇𝐈𝐏 𝐏𝐑𝐎𝐉𝐄𝐂𝐓𝐒☟

 📈 𝗠𝗔𝗦𝗧𝗘𝗥𝗖𝗢𝗨𝗥𝗦𝗘: https://bit.ly/newearthcourse
👊 𝟭-𝗢𝗡-𝟭 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚: https://bit.ly/lifecoachmichael
💸 𝗞𝗔𝗡𝗚𝗘𝗡 𝗪𝗔𝗧𝗘𝗥: https://bit.ly/kangenoppty 
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