On the Record...Online

HOW TO: Sell the ROI of Social Customer Service


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Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…
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On the Record...OnlineBy Eric Schwartzman