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How To Sell Through Social Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about dating… well, selling through social media, which is a pretty similar journey to go through. We meet someone, we ask for the contact details, we build trust, nurture the relationship, and eventually get to the point where we get married (accepting the proposal).
KEY TAKEAWAYS
- It doesn’t matter how long the sales journey is, you have to go through the same steps with your customer for a successful sale: You need to be authentic, a good listener, engage in conversations (these can be fun), be consistent – show up and be there when you say you’re going to be there. This goes for emails, social media, your business’ messaging.
- Don’t be too pushy. If you try to sell to someone too soon, that will make them want to run. Make sure you nurture that relationship by building trust, engaging and connecting with them and then sell to them.
BEST MOMENTS
‘You wouldn’t say “hey, do you want to get married to me?” the first time you meet someone, it’s the same with sales, don’t ask people about sales straight away, build a relationship first.’
‘Always think about how you can connect with your prospect. What kind of content do they want to find out about and how can you help them? Do talk about “me, me, me” all the time.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
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By Tze Ching Yeung
5
44 ratings
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about dating… well, selling through social media, which is a pretty similar journey to go through. We meet someone, we ask for the contact details, we build trust, nurture the relationship, and eventually get to the point where we get married (accepting the proposal).
KEY TAKEAWAYS
- It doesn’t matter how long the sales journey is, you have to go through the same steps with your customer for a successful sale: You need to be authentic, a good listener, engage in conversations (these can be fun), be consistent – show up and be there when you say you’re going to be there. This goes for emails, social media, your business’ messaging.
- Don’t be too pushy. If you try to sell to someone too soon, that will make them want to run. Make sure you nurture that relationship by building trust, engaging and connecting with them and then sell to them.
BEST MOMENTS
‘You wouldn’t say “hey, do you want to get married to me?” the first time you meet someone, it’s the same with sales, don’t ask people about sales straight away, build a relationship first.’
‘Always think about how you can connect with your prospect. What kind of content do they want to find out about and how can you help them? Do talk about “me, me, me” all the time.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/