How do you earn the trust of technical buyers who are skeptical, logical, and allergic to marketing fluff?

In this episode of Marketing Deconstructed, Ali Schwanke sits down with Anthony Garone, co-founder of Edify Content, to break down exactly how to communicate with technical audiences.

Anthony shares:

• How AI has permanently changed content marketing
• The 5 critical things your content must include to sell to technical personalities
• The surprising mistakes most companies make that kill deals late in the sales process
• Real-world tactics for speeding up sales cycles with better content (like security pages, architecture diagrams, and more!)

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Better Sales Content with Anthony: https://bettersalescontent.com/

Check out Edify Content: https://edifycontent.com/

Make Weird Music: https://www.makeweirdmusic.com/

Work with Anthony: https://anthonygarone.com/

Connect with Anthony on LinkedIn:

https://www.linkedin.com/in/anthonygarone/