This episode of Breakaway Sales Pro starts a series of selling to the C-Suite, and we're starting off with the CEO. How do you sell to the CEO? What are their unique needs, perspectives, and problems? How can you connect?

The CEO's primary responsibility is one of vision, leadership, and guidance. They need to be meticulous planners, gatekeepers, key-holders and prognosticators. Learn more about how your product, services, and sales messaging needs to connect to those concerns so you're seen as an ally, trusted counselor, and ultimately a help - not a hindrance - for the CEO to get the job done.