Highlights from this episode include:

• How to send emails that the buyers on your list can’t wait to receive (6:11)
• The Closed Door secret for promotions that your ideal customer can’t resist (6:57)
• How to effectively slide into the DMs of the customers most likely to buy (9:16)
• The devastating mistake that will kill your Facebook Group faster than a spammer selling fake Ray Bans (11:28)
• How to use your Facebook profile as a funnel for your group (13:24)
• The “Overgifting” strategy that makes your clients feel like they took advantage of you (and obligates them to return the favor) (18:51)
• A simple way your business can make money from people who never buy from you (20:30)