Most business owners wait until they’re ready to be done and that’s usually when they realize their business isn’t actually sellable. In this deep divem conversation, Judy sits down with Brad Scoffin (Advanced Business Brokers) to break down what it really takes to prepare for a successful business exit, whether you plan to sell to a buyer, transition to family, or hand it off to employees.

We talk about the biggest value killers (like being owner-dependent), what buyers are looking for today, why only 20–30% of listed businesses actually sell, and the simple framework Brad says every owner should focus on: People, Process, Profit. If you’re thinking “I’ll sell in a few years,” this episode is your runway.

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