If most of your course revenue comes from just a few moments a year — launches and Black Friday — you’re not alone.

For a lot of course creators, selling outside those windows feels awkward, uncomfortable, or like something you should avoid… because the only selling models you’ve ever seen are built around novelty, urgency, or discounts.

In this episode of Master the Inbox, I introduce one of the most essential parts of my customer-centric framework: problem-based promotions — a way to sell more often without burning out your list or relying on “doors are open” and “last chance” energy.

You’ll learn why launch-only and discount-only selling quietly trains your audience to wait… and how to shift into promotions that feel relevant, timely, and genuinely helpful.

In this episode, you’ll learn:

• Why relying on launches + Black Friday teaches your audience when your course “matters”
• How meaning is shaped by when you sell — not just what you say
• Why most courses aren’t overpriced — they’re undersold
• What “problem-based promotion” actually means (and what it’s not)
• How to anchor the same course in different contexts throughout the year so it stays relevant

If you’ve ever wondered, “How do I sell more often without feeling pushy?” this episode will give you a clearer, calmer way forward — one that treats selling as an ongoing conversation, not a high-pressure event.

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get help with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful email promos:...