In this podcast, I’m going to show you how to sell your idea to executive management successfully.

⦿ First, I’ll share the three essential W's to consider: Workable, Winnable, and Willing. Is your idea workable in an unexplored territory or an area that competitors haven't addressed effectively? Are your customers willing to pay for your solution? And how winnable is your idea? Can it be executed quickly and efficiently?

⦿ Next, I’ll discuss the tactical, technical, and financial aspects of pitching your idea. Is your idea aligned with the organization's strategy (tactical)? Do you have the technical expertise to execute it, or can you find it cost-effectively (technical)? Lastly, what's the return on investment versus the perceived risk (financial)?

In the end, armed with these strategies, you'll be better equipped to pitch your ideas effectively to executive management and gain their support.

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