What's your MSP actually worth — and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If you've ever thought about selling your MSP, or just want to build one with real enterprise value, this episode is required viewing.

What MSP owners will learn

• Why most MSPs aren't sellable and how to fix it
• What buyers are really looking for (it's not just MRR)
• The "leaky boat" syndrome in MSP financials
• How to step out of operations without burning it all down
• The single biggest driver of valuation (hint: it's not always revenue)

Whether you're burned out, planning a future exit, or just trying to make payroll without doing every job yourself, this conversation is one every MSP owner needs to hear.

Subscribe for more MSP sales and marketing strategies. Hear more from Jay by following him on LinkedIn. ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/