In today’s episode of Em’s Gems, I am unpacking how to sell your offer to a cold audience, including why you should communicate the value of your offer long before you start selling it, the importance of showing your audience behind the scenes workings of your offer, how I wrap up problem awareness content for my audience, how to encourage empowerment when discussing your offer, why I like to simplify the content creation, and why Instagram is a potent, fast-paced platform (and how to take advantage of it). 

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