During the pandemic, many business owners spent a lot of time developing online PT programs for their clients since their clinics were shut down or severely limited in capacity.

Now that things are slowly returning to normal, people are coming in for therapy again and there’s less of a need for this online content, a lot of us are wondering...what can I do with this thing I spent all this time creating?

You’re probably thinking, let me put it on my existing website with my other offerings so it’s available for all the people that are already finding my website!

Before you add your online PT course or content to your website or even create a new website for it, there are a few things you should consider.

1. Who do you want to purchase your online course?

If your current website is targeting a specific audience, it may not align with the clientele that you want to sell your course to. If it aligns with the course content, you want to make sure that you market it the right way so that the main focus of your website is still to get patients into your clinic.

2. What do you want people to do first when they find your clinic online?

Is it truly a lead magnet that can nurture someone in and therefore present it upfront and make an attractive offer at the beginning?

Or is it something that should be on the backend that will be sold as an upsell at the clinic?

In this week’s episode of Patients on Demand, I’ll show you the best ways to incorporate your online resources with your existing PT practice without dissuading someone from purchasing something they need (like physical therapy).

This is something we have helped many of our clients accomplish, so if you’re looking for help optimizing all of your PT business’ assets to grow your business and serve more people in your community, you can reach out to us TODAY at https://ptwebsitesecrets.com/strategy!

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All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, online course, PT online course, online content, online content marketing, COVID-19 pandemic, post-lockdown marketing, online sales rep