In this episode of CRM Conversations, we explore how SMS and WhatsApp messaging within Salesforce is transforming customer engagement. Learn how Message Blink, a 100% native Salesforce app, allows users to send, receive, and automate messages—without writing a single line of code. From installation to automation, we walk you through the entire setup process, best practices for compliant messaging, and tips to maximize campaign impact. Whether you're a Salesforce admin, marketer, or sales rep, this episode is packed with practical insights to help you drive real-time customer communication from right inside your CRM.