Having a website without proper Search Engine Optimization (SEO) is like opening a shop in a dark alley in the world’s largest city without proper signage leading customers to your door. Only those who know where to look will find you, everyone else will just walk on by to the next shop with proper signage and brighter lights.

SEO can be daunting without some basic understanding of how search engines work. This month Al is joined by co-host Sheena Lyonnais, Manager Digital Marketing (Web) at Moneris who teaches him some of these basics. Then he goes deeper into it in this month’s feature interview with SEO expert Rob Rapiti, Digital Marketing Consultant at Cansulta.

Al is also joined as always by Sean McCormick, Moneris’ Consumer Spending Data Expert to get a preview of this year’s holiday shopping season.

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Just Good Business is a Moneris podcast production hosted by Al Grego.