The Easiest Way to Set Up an Airtable Content Calendar for Social Media

Are you thinking of using an Airtable Content Calendar to help you plan your social media content?

If yes, then this is the Airtable tutorial that you need.

A few years ago I came across Airtable and I remember thinking that it looks so flexible.

I even felt a little bit apprehensive because I thought that it will take me a long time to learn how to use it.

Looking back I can see why many entrepreneurs and side hustlers may think twice about using Airtable for social media.

While it does look like a regular spreadsheet, Airtable has so much more flexibility and charm built in.

Imagine having a tool that feels pretty much like play doh when you want to customise it.

In this post, you will learn how to use Airtable as a content calendar for social media.

You will also learn how to make it your own by mastering as many features as possible so that it is customised to your needs.

Airtable Background

If you are brand new to Airtable you can think of it as a collaboration tool that has a combination of spreadsheet and database features.

Airtable was founded back in 2012 by three people; Howie Liu, Andrew Ofstad, and Emmett Nicholas.

Since then they have managed to go through several funding rounds raising a total of $347.6 million between 2015 and 2020.

Headquartered in San Francisco, California, USA, Airtable is used by over 200,000 companies globally.

With the help of Zapier, you can integrate Airtable with over 450 other applications including Instagram.

According to co-founder Howie Liu, they are not trying to make a replacement for Google Sheets or Excel.

They are building the next Apple or Microsoft which he says is the next billion dollar opportunity.

You can take a look at Howie's video here.

Airtable Components

While reading up about the background of Airtable, I noticed that Howie mentioned that it has Lego-like features.

To help you appreciate this even more let me introduce you to the building blocks of Airtable.

In total, Airtable is made up of 6 components. These include;

* Workspaces* Bases* Tables* Fields* Views* Records

1. Workspaces

You can think of a workspace as a home for one of your departments or if you have clients, it is a place to store the bases related to a specific client.

2. Bases

Each workspace can have an unlimited number of bases. The only restriction on the free plan is the total number of records per base which is 1200.

You can think of each base as a group of related tables nested together.

As you can see in the screenshot above all the bases related to marketing are stored in the marketing workspace.

3. Tables

This is where the terminology becomes a little more familiar to you because tables are basically a spreadsheet on steroids.