In this episode of Em’s Gems, I am talking about masterminds, Black Friday emails, and what 2024 will look like. I’ll cover what’s changing in 2024 for my business strategy, why I’ll probably always offer a mini mind and mini group program, why having signature micro offers is so important, how to decide the vibe of your mastermind, and how I create content from client conversations. Plus, I’m giving an in-depth breakdown of how many emails to send during Black Friday (and what to include in each!).

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