The Everyday Storyteller

How to share stories that break down barriers.

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Using business stories as a tool to break down barriers with your audience can be a powerful way to connect on a deeper level and foster meaningful relationships, especially when you are a new entity to them. Here are some ways you can use business stories for this purpose.

  • Authenticity is the foundation of building trust. By being open and vulnerable, sharing genuine stories that reflect your values, experiences, and challenges, you create an atmosphere of authenticity that resonates with your audience and encourages them to relate to your journey.
  • Find common ground with your audience by identifying shared experiences or challenges. Craft stories that highlight these shared experiences, demonstrating that you understand their perspective. When your audience sees themselves reflected in your stories, it creates a sense of familiarity and breaks down the barriers between you.
  • Encourage feedback, comments, and dialogue around your stories. Actively respond and engage with your audience, showing that you value their input and perspectives. 
  • Understand the pain points and challenges faced by your audience, and incorporate stories that address these issues. Share how your business or products have helped overcome these obstacles and made a positive impact. By showing empathy and offering solutions, you build credibility and establish a bond with your audience.
  • Break down barriers by using your business stories as a means of education. Share stories that inform and enlighten your audience about topics relevant to your industry or niche. This not only positions you as an authority but also demonstrates your willingness to share valuable knowledge and insights.
  • Create opportunities for your audience to share their stories with you and with each other to foster a sense of community. Actively encourage and showcase user-generated stories, testimonials, and reviews. 


    • Want to continue the conversation or get some extra support with telling your story? 


    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com


    This podcast is produced by the brilliant Suzi @story_publishing

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    The Everyday StorytellerBy Hilary Salzman