Podcast Strategy That Brings in Clients

How to show up as yourself and grow your podcast


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Do you ever feel like your content sounds just like everyone else’s?

In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.

If you’ve been overthinking your podcast or stuck in comparison-mode, this episode is the reminder you need. I’m joined by Tahryn Bolt, marketing and messaging strategist and host of the How I Do Content podcast, and someone who’s built a brand around Harry Potter, dogs, and magical messaging.

We chat about what makes content stand out in a sea of sameness, how to lean into your unique style without overcomplicating it, and how to create podcast episodes that actually connect with your ideal listeners.

Tahryn breaks down her Bolt 3D framework: Desire, Demand, and Differentiation, and shares how these three things can simplify your entire content strategy.

Whether you’re just starting your podcast or trying to find your voice again, this one will help you cut through the noise and make your show sound unmistakably like you.

What’s one way you make your podcast or content sound like you? Come and tell me over on Instagram at @podcast.support.services, I’d love to hear what makes you stand out.

SHOW NOTES:

  • FREE Podcast Launch Roadmap – All the steps to launch your podcast
  • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
  • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
  • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
  • Book an obligation-free call at Podcast Support Services
  • Book your podcast audit
  • Free Trello board template
...more
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant