In this episode of the B2B Breakthrough, host Sharon Gai is joined by Ciara Cristo, who is the Brand Marketing Specialist at Alibaba.com.

Join them as they discuss:

• Finding the right suppliers and building relationships on Alibaba.com
• Preview of the upcoming Alibaba.com event CoCreate 2024 in Vegas on utilizing emerging technologies
• Impact of personalization on buyer experience

Ciara has had a rich career in marketing and is currently a Brand Marketing Specialist at Alibaba.com, where she leads marketing initiatives to drive awareness and engagement with the brand. Prior to Alibaba.com, she worked as a Brand Supervisor at Pereira O’Dell, an independent creative advertising agency. She has also worked at global creative agencies like Ogilvy and Cramer-Krasselt.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

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