Payments Innovation

How to Solve a Problem Your Customers Don’t Know They Have with Mark Ridley


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Your product has one purpose…

Solving a customer’s problem.

But what do you do when they don’t even know they have a problem?

That’s a challenge Mark Ridley, Co-Founder & Managing Director at Green Shoots FX, tackled in starting his FX company.

He joins the show today to share the lessons he’s learned in launching Green Shoots.

We discuss:

  • How to educate your customers
  • How to enter a crowded market
  • What to do about your customers’ other problems

To ensure that you never miss an episode of Payments Innovation, subscribe on Apple Podcasts, Spotify, or here and don’t forget to check out our YouTube!

Until next time!


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