With so many consumers searching for products and services on the go, mobile advertisements are becoming more cost effective.

I have the chance to talk with Diane Pease of Cisco about key factors in setting up a successful mobile advertisement campaign.

Diane shares some differences between online advertisement and mobile advertisement. She shares the triangle method to setting up efficient ads.

In this episode you will learn

•How relevancy plays into ad efficiency
•How keywords play a major factor in your advertisement conversions
•How to market in a local radius