How to reach out to Hailey Friedman:

There is no room for guesswork in marketing strategy. Just ask Hailey Friedman, an 8th grade English teacher turned growth marketer with a passion for helping small businesses succeed.

According to Hailey, consulting data eliminates much of the guesswork by providing clear insights into the status and performance of marketing campaigns. By targeting and analyzing the right data, marketers can demonstrate the effectiveness of their campaigns in terms of creating new leads, opportunities, and closed deals. More than that, given the proper data,  marketers can also loosely predict the future performance of marketing campaigns. So, why aren’t more companies developing data-driven marketing strategies?

What is Data-Driven Marketing?

Each day, the internet continues to expand as new sites and social platforms develop. While this situation of endless opportunities to reach consumers may be a marketer’s dream, Hailey also points out the key challenges data-driven marketers experience in the face of this growth.  “The challenge there is that all this data lives in all these different platforms”, Hailey explained, “...how do you wrangle all that data together?”

If each site and platform stores marketing data separately, it can be both time-consuming and frustrating to locate the relevant data in multiple sources, import the data into a common marketing dashboard, and then conduct an analysis. Hailey is all too familiar with this tedious challenge and recounts the career journey that led her to become infatuated with improving data-driven marketing with useful tools.

Originally an 8th grade English teacher, Hailey pivoted toward marketing after her experience creating and launching a mobile app. It didn’t take long for Hailey to value the importance of marketing: “You can have a really cool product, and you can have an awesome team. But if you don’t know how to get customers ... then you don’t have anything that’s worth very much.”

Fascinated by the idea of converting consumers to customers, Hailey began pursuing more consumers. While she learned valuable lessons there, Hailey decided to pursue a more specialized opportunity in San Francisco, home of the start-up. There Hailey joined the RealtyShares team where her mentor, Mark, helped her learn the basics behind data-driven marketing.

Hailey soon came to accept marketing as a “numbers-heavy” occupation. “I was lucky that Mark kind of took me under his wing and pushed me to wrap my head around it,” Hailey admitted, “you cannot be an awesome growth marketer if you shy away from that numbers piece.” With a natural drive to learn, Hailey worked hard to teach herself data analysis.

Hailey’s data gathering and analysis alone would take up to 20 hours each week, and she soon recognized the need for a tool that could track data over multiple platforms and provide relevant analyses.

No More Data Headaches

One day, Hailey heard about Improvato.io, a marketing dashboard that grabs marketing data from a variety of platforms and consolidates these numbers into meaningful metrics. Hoping to help free other data-driven marketers from the headache of gathering data manually as she once had, Hailey decided to join Improvato.io,