School of Startups

How to Source High Quality Leads Who are More Likely to Buy in the B2B SaaS Industry with Mark Colgan #043


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Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.

Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return.

In this episode we cover:

- Mark’s Background (From Prospecting to B2B Revenue Growth)

- Channels for Building a Predictable and Scalable Outbound System

- How to Source Leads who are More Likely to Buy or Convert

- Key Metrics to Look at to Keep the Pipeline Flowing

- How to Invest on Acquiring the first & Right Customers

- How to Better Build the Customer Profile for Higher Success in Positive Responses

- If you Create Content, Customers Will Come?

- What’s the Story Behind Launching Speak on Podcasts?

- Why You, as a SaaS Founder or Marketer, Should Launch a Podcast

- How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel

- Mark’s Top Marketing/Sales Stack Tools


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School of StartupsBy Akeel Jabber | Horizen Capital