Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests: 

• Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG 
• Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
• Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH