This week we are joined by David Kalinowski to discuss "Speaking at Tradeshows to Gain Exposure". David Kalinowski is a Competitive Intelligence or CI veteran with 32 years of expertise in the CI field and Co-founder and President of Proactive Worldwide, Inc., a global marketing intelligence consulting firm based outside of Chicago. David has directed CI research and analysis assignments for over 75, Fortune 500 companies, assists C-suite leaders in building their in-house intelligence capability, and informs numerous advisory and executive boards on highly sensitive CI strategy development, facilitates business war-gaming workshops, and leads various training initiatives. In 2005, David and his business partner Gary Maag wrote their first book in 2011 and their new book, The CI-Driven CEO, will be published in April. 

To learn more visit https://www.proactiveworldwide.com 

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Marketing With A Book Podcast Episode 60  

Recorded 3/15/2022