Chuck Nguyen, Director of Growth Marketing @ Hired, joins us in this episode to share his latest work, tools and knowledge for spearheading growth for the #1 technical hiring platform in market today. 

He got his start at Google 15 years ago in a marketing coordinator role and grew his career managing SEM/SEO and paid display media for Eat24 (acquired by Yelp) to Doordash and then Touch of Modern. 

His biggest and favorite channels: search and social; his two newest love affairs: Reddit and Podcasts/Influencers. Chuck talks about how to develop a media plan, what variables are tracked and accounted for (hint: a low-medium-high analysis broken out by date, channel, market, seasonality, segments, landing pages, and don't forget your opt-out clauses!). 

Find out more about the ever changing landscape, his go-to tools to use. when to stop spending in Google and mobiles biggest challenges to come.