As a start-up or small business ensuring you spend your money wisely is one of the most critical roles, you have. Get it wrong, and you are dead in the water. You will have to raise money or close your doors. Get it right, and your business could move to the next level in no time at all!

So the trick is knowing where to spend money and where to save money. How do you know what the right option is? In this podcast TetraKey co-founder, Mark Hopkins shares ways that will help you achieve this balance. He walks you through practical questions that TetraKey consider when deciding where to invest their money.

The trick to answering this question is to have in-depth knowledge and awareness of the wants and needs of your target market. Who they are, what they like, what they expect, what turns them on and turns them off. All these questions are critical to deciding on how to allocate the resources that you possess. Remember your time is a crucial resource and needs to be carefully considered when you are allocating costs.

So if you are looking to launch a business or have an existing business and are unsure of how to allocate your cash and time, then this podcast will help you navigate these waters. It will help you create the checklist that you need to make the right decision for the specific situation you are facing. Remember every spend needs to be considered on its own. There is not a one size fits all approach to spend, especially in the early days of business. Every spend could make or break your business and therefore needs the utmost care and attention!