From a 1-man shop to Elite HubSpot partner… How Steve from HubSpot nurtured one of their most valuable agency partners.

“The number one thing to do is to find out the personal goals of the partner owner.”

In this episode, we get to understand the inner-workings of one of the most successful and closest relationships I’ve come across between channel manager and agency owner. This is a 6-year partnership that began with Richard Wood was a 1-man shop. Now, Stave Vahaughn has nurtured Richard into a HubSpot Elite partner (the highest tier in their partner program). These two guys share how they do it in this episode of The Partner Enablement Podcast.

Main sections:

[00:04:33] Overview of Hubspot’s partner program

[00:06:11] Six and Flow’s partnership with Hubspot

[00:09:10] The path to becoming an elite partner

[00:11:44] The role of the channel account manager

[00:16:37] Checklist for brand new accounts

[00:21:41] The value of trust in a partnership relationship

[00:25:27] What makes a great channel account manager

[00:32:22] How to determine a partner fit

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.