If you own a small business or a small agency, then one thing you're always nervous about is hiring creative talent. While no one will admit it, it's usually rooted in not knowing what value one individual person could really provide. 

Also, it's worth noting that most people often are not sure even how to evaluate talent at a high level. As a result, everyone's left overworked, underpaid, and stressed. 

If you're open-minded for a second, we want to share our take on the 4 most important roles you should be hiring for in your agency (whether it's in-house or external). 

For about 25 minutes, we breakdown each of these roles and the different types of skills that are needed alongside these things.

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