I get that doing little things for customers than help you stand out from the crowd takes time. It takes thought, and effort, and often money. So it is easy to dismiss as not worthwhile. But the more competitive your industry, the more important those little touches become.In today’s Frank Reactions Podcast episode Matt Ruedlinger, owner of Triple R Marketing, and I discuss how much of a different those little touches can make in helping you stay in the game.