"You're not going to influence anybody by looking just like everybody". To kick things of this season we talk to Kim McCosker, successful author and founder of the 4 Ingredients brand which includes over 30 cookbooks and a soon to be released television show. Learn how Kim defined her product in an over-crowded marketplace leading to global success and discover how authentic connection to people is at the core of her successful business. Kim offers valuable insights into marketing, businesses challenges, authenticity and connection to your audience. Listen to the episode today to find out more.