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How to Stand Out in a Crowded Market and WIN Clients with Barry LaBov
Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
✦✦✦
On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Barry LaBov to talk about using the power of branding and differentiation to grow and monetize your personal brand.
Barry is the Founder of LaBov Marketing and author of “The Power of Differentiation.” He helps his clients find their unique differentiator and then promote it to the world.
In this episode, you’ll learn:
→ The importance of having your differentiator
→ How to find your brand's differentiator
→ How to launch your differentiator to the world
✦✦✦
🧰 FREE RESOURCES
• Brand Bites Newsletter: https://davepolykoff.com/newsletters
• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
⏰ TIMESTAMPS
00:00 Introduction
00:58 Understanding Differentiation
01:54 Identifying the Perfect Client
02:33 Celebrating Uniqueness
03:54 Differentiation vs. Superiority
05:45 Steps to Branding Success
06:55 Technical Immersion
08:14 Execution and Launch
10:37 Apple's Branding Mastery
11:29 Introduction to Brand Reengineering
11:51 The Five-Step Process
12:11 Defining Customer Experience
13:07 Avoiding the Perfect Trap
13:57 Naming and Differentiation
14:46 The Creation Story
15:57 Technical Immersion and Internal Branding
20:27 The Importance of Unique Words
23:40 Final Thoughts and Barry's Contact Information
✦✦✦
📄 SHOW NOTES & TRANSCRIPT
For the episode transcript and highlights, check out the podcast episode page here: https://davepolykoff.com/podcast/how-to-stand-out-in-a-crowded-market/
✦✦✦
🔗 CONNECT WITH BARRY
🌐 Website: https://www.barrylabov.com/
📸 Instagram: https://www.instagram.com/barry_labov_author/
💼 LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/
🎵 TikTok: https://www.tiktok.com/@barrylabov
👤 Facebook: https://www.facebook.com/BarryLaBovAuthor?_rdr
🐦 X/Twitter: https://x.com/barrylabov
📹 YouTube: @LaBovAndBeyond
✦✦✦
🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
✦✦✦
⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806
View all episodes
By Dave PolykoffBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
✦✦✦
On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Barry LaBov to talk about using the power of branding and differentiation to grow and monetize your personal brand.
Barry is the Founder of LaBov Marketing and author of “The Power of Differentiation.” He helps his clients find their unique differentiator and then promote it to the world.
In this episode, you’ll learn:
→ The importance of having your differentiator
→ How to find your brand's differentiator
→ How to launch your differentiator to the world
✦✦✦
🧰 FREE RESOURCES
• Brand Bites Newsletter: https://davepolykoff.com/newsletters
• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
⏰ TIMESTAMPS
00:00 Introduction
00:58 Understanding Differentiation
01:54 Identifying the Perfect Client
02:33 Celebrating Uniqueness
03:54 Differentiation vs. Superiority
05:45 Steps to Branding Success
06:55 Technical Immersion
08:14 Execution and Launch
10:37 Apple's Branding Mastery
11:29 Introduction to Brand Reengineering
11:51 The Five-Step Process
12:11 Defining Customer Experience
13:07 Avoiding the Perfect Trap
13:57 Naming and Differentiation
14:46 The Creation Story
15:57 Technical Immersion and Internal Branding
20:27 The Importance of Unique Words
23:40 Final Thoughts and Barry's Contact Information
✦✦✦
📄 SHOW NOTES & TRANSCRIPT
For the episode transcript and highlights, check out the podcast episode page here: https://davepolykoff.com/podcast/how-to-stand-out-in-a-crowded-market/
✦✦✦
🔗 CONNECT WITH BARRY
🌐 Website: https://www.barrylabov.com/
📸 Instagram: https://www.instagram.com/barry_labov_author/
💼 LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/
🎵 TikTok: https://www.tiktok.com/@barrylabov
👤 Facebook: https://www.facebook.com/BarryLaBovAuthor?_rdr
🐦 X/Twitter: https://x.com/barrylabov
📹 YouTube: @LaBovAndBeyond
✦✦✦
🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
✦✦✦
⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806