For our big 100-episode, Jade is joined by Geoff from SBB Partners to run through how to stand out in a crowded niche. Geoff works in accounting, which is not the most glamourous of professions, and has fierce competition. With the wide array of accounting services on offer and different levels of qualifications, it’s super important to have cut through and a strong point of difference. Geoff gives us his top tips on breaking the mould, without losing your professionalism.

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